AI systems & digital growth studio
Most companies buy twelve tools and hope they talk to each other. We design one system — AI agents, websites and sales operations — built to run as a single machine.
What we build
Every engagement is scoped around a workflow that is costing you money today — not a feature list. You work with the people who build it.
Selected work
Three of the seven builds in the portfolio. Each one replaced a manual process that was quietly capping growth.
AI agent suite
Sixteen agents for a multi-branch property group
Qualification, valuation, listing copy, portal sync and compliance running as one workforce across eleven branches.
+68%Qualified bookings
Growth system
A franchise network that answers every lead in seconds
Forty territories, one intake agent, and bookings written straight into each local calendar.
9 secFirst response
Developer operations
Phased releases that never oversell a unit
Inventory, pricing and construction milestones sync from the site office to the buyer portal.
ZeroOversold units
How an engagement runs
No six-week discovery phase that produces a slide deck. We map, design, build and then stay on to operate what we shipped.
We trace how demand actually moves through the business today and mark every point where it stalls, leaks or gets dropped.
1 weekExact agents, screens and integrations, scoped to one measurable outcome you agree on before anything is built.
1–2 weeksWeekly demos against the real workflow. You correct course while it is cheap to change, not at handover.
3–5 weeksLive systems get watched and adjusted. Agents are retrained as your market and your offer change.
Ongoing“We went from chasing leads across three inboxes to a system that qualifies, routes and follows up on its own. Our close rate finally matches the quality of the service.”
Start here
Thirty minutes, no pitch deck. You leave knowing what we would build first and roughly what it takes. If we are not the right fit we will say so on the call.
Selected work
Nothing here is a concept or a pitch mock. Each one replaced a manual process that was quietly capping growth, and each one is still in service.
AI agent suite
A sixteen-agent workforce for a multi-branch property group
Eleven branches each ran their own way of qualifying leads, valuing homes and
writing listings. We deployed the full agent stack over their existing CRM so every office
works from one set of rules — and good leads stop going cold overnight.
+68%Qualified bookings
Read the case study
Growth system
An intake loop for a forty-territory franchise
Every territory ran its own inbox, so leads sat for hours. One always-on
agent now answers across chat, SMS and voice and books straight into the local calendar.
9 secFirst response
Read
Developer operations
Phased releases that never oversell a unit
Availability lived in a spreadsheet everyone had a different copy of.
Now inventory, pricing and construction milestones move together from site office to buyer.
ZeroOversold units
Read
Website
A pricing page rebuilt around one decision
The call to action sat three scrolls below a feature matrix. We cut the
page to a single path and fed live intent signals to the sales team.
2.1×Demo requests
Read
Sales operations
Routing that beats the shared spreadsheet
Leads were copy-pasted to reps by hand, sometimes a week late. Now they
are scored on arrival, matched by territory and pushed with a response clock attached.
−4.2 daysTo first contact
Read
AI agent
Tier-one support that hands over only the hard ones
Order, billing and shipping questions were four in five tickets. The agent
reads live order state, closes what it can and escalates the rest with full context.
81%Closed without a human
Read
Design-led website
A studio site where the typography does the selling
Their old template undersold the work. We rebuilt it so a single headline
runs edge to edge and reflows as you scroll, on a grain-textured dark canvas with no CMS to slow
it down — the kind of build that wins design awards without costing you the load time.
+140%Time on site
Read the case study
What these have in common
Three rules decide whether a project makes it into this list at all.
Every build takes a job someone is doing by hand today and gives it to software. If nobody can name that job, there is nothing to automate yet.
Response time, booking rate, hours returned. We agree the measure before the first sprint so there is no argument about whether it worked.
Your team owns the system. We document it, train on it and hand over the keys — support is a choice you make, not a dependency we design in.
Your turn
Bring the closest match to a discovery call and we will map what the same approach costs and takes for your business.
Agents we deliver
Each agent below is a production system we build, connect and hand over — not a demo. They sit on top of the CRM, portals and calendars you already use, and they are grouped the way a property business actually works.
Nothing downstream works if the underlying data is wrong, stale or trapped in a folder nobody opens.
Files and tags every document that lands in your shared drives, then pulls the fields that matter into the CRM so nobody re-types a contract again.
Pulls live comparables, adjusts for condition and location, and returns a valuation range your agent can defend in front of a seller.
Reads your CRM history and on-site behaviour to find the segments that actually buy, so campaigns stop being written for an imagined average buyer.
Listings go stale, portals fall out of sync and budget drifts to whichever campaign shouted loudest last week.
Works continuously on the listing and location pages you own, fixing what search engines penalise and publishing the changes rather than filing a report.
Writes portal-ready copy from raw specs and photographs, in your brand voice and in every language your market needs, in seconds rather than an afternoon.
Turns one property shoot into a full set of branded social cuts, ad variants and short-form video, so a single visit feeds a month of content.
Moves spend toward whatever is producing qualified leads right now, and away from what is producing clicks. Cost per qualified lead falls without anyone logging in.
Publishes from one master record to every portal and keeps them aligned, flagging price and status mismatches before a buyer finds them first.
This is where most of the money leaks: slow first responses, unrecorded calls and follow-up that quietly stops.
Answers an enquiry within seconds on whichever channel it arrived, establishes budget, timeline and intent, and passes only real buyers to a person.
Reviews every inbound and outbound call for compliance and quality, so coaching is based on what was actually said rather than on the two calls a manager happened to hear.
Keeps the not-yet-ready leads warm with follow-up that references what they actually asked about, until they come back on their own terms.
Coordinates viewings across agents, calendars and time zones, confirms them and chases the reminders — removing the back-and-forth that loses warm buyers.
Assembles a tailored proposal or offer document from the deal parameters, formatted and ready for signature while the conversation is still warm.
Runs identity and compliance checks before anything is signed, and leaves a complete audit trail so a regulator's question has an answer ready.
For developers, the expensive mistakes are inventory ones: two buyers sold the same unit, or a phase priced from an old sheet.
Runs phased unit releases and pricing tiers from one source of truth, so the sales floor, the website and the brochure never disagree about what is available.
Turns site photographs and contractor reports into milestone updates buyers can actually read, published on schedule instead of whenever someone remembers.
How this gets deployed
We start where the leak is widest, prove it with a number, then expand along the layer that touches it.
Most engagements begin with the Instant Qualifier and one intelligence agent, because response time is usually the most expensive gap and the easiest to measure.
Agents run against your CRM, your portals and your calendars. We do not hold your client data hostage in a platform you cannot leave.
Markets move and offers change. Agents are reviewed and retrained on a schedule so they do not quietly drift out of step with how you sell.
Pick a starting point
Come to the call with the part of your funnel that frustrates you, and we will name the agents that fix it and what they take to stand up.
Field notes
Every one of these started with a person describing a workflow that was quietly losing them money. Here is the diagnosis, the build, and the number that changed afterward — no case is dressed up past what actually happened.
Multi-branch residential property group, 11 branches
Eleven branches, eleven ways of doing the same job. One office answered enquiries within the hour; another let them sit overnight. Valuations depended on which agent you happened to reach. There was no shared playbook — just eleven people who had each figured out their own version of the process.
The CRM held the truth: average first response was 4 hours 40 minutes, and a fifth of enquiries never got a second follow-up at all. Nobody had decided this was acceptable — it was just what happens when the same job is done eleven different ways with no system watching any of them.
Listing copy told the same story. Some branches wrote three lines per property; others wrote three paragraphs. Portals occasionally showed a property as available two days after it had gone under offer, because updating five different portals by hand is the kind of task that slips.
We deployed our full agent stack — the same sixteen agents on the AI Agents page — against their existing HubSpot instance rather than replacing it. Instant Qualifier and The Valuator went live first, wired to the enquiry forms and a live MLS feed, so every branch suddenly answered in seconds and valued from the same comparables.
Portal Syndicator came next, unifying listing data across five portals from one master record. KYC Compliance was layered in last, immediately before contract stage, so the compliance question that used to take a phone call to legal now has an answer in the file automatically. Each branch kept its own tone of voice through the Listing Describer's style-guide settings — this was never about making every office sound the same, only about making them equally fast.
"We went from chasing leads across three inboxes to a system that qualifies, routes and follows up on its own. Our close rate finally matches the quality of the service."
Operations director, multi-branch property group
First response dropped from 4 hours 40 minutes to 9 seconds, and the branches stopped disagreeing with each other about what a property was worth. That consistency turned out to matter more to the owners than the speed did — it meant they could finally compare branch performance on a fair basis.
Home-services franchise network, 40+ territories
Every franchisee ran their own inbox and their own routing decisions, because there had never been a shared system to make those decisions for them. A lead that arrived at 6pm on a Friday sat until Monday morning. By the time anyone called back, a competitor usually already had.
The franchise head office could not actually see this happening — each territory's inbox was invisible to the others, so the problem had no owner. When we pulled call logs across a sample of territories, close to a third of leads never received a first call at all. Not a slow call. No call.
Territory boundaries for all 40-plus franchisees were mapped into a single routing engine, sitting in front of one always-on intake agent covering chat, SMS and voice. A lead now reaches the agent first, regardless of channel or time of day, gets qualified against the correct territory's service radius, and is booked straight into that franchisee's calendar.
No franchisee had to change their calendar tool or their CRM. The agent was built to sit in front of what they already used, which is the reason the rollout took five weeks across forty-plus separate businesses rather than eighteen months of one-by-one onboarding.
The agent now answers in 9 seconds, at any hour, in any territory. Franchisees stopped losing weekend and evening leads by default — coverage is no longer a function of whether someone happened to be near their phone.
Residential property developer, phased release
Unit availability lived in a spreadsheet, and the sales floor, the marketing team and the site office each worked from their own saved copy of it. Nobody was lying about availability — the sheets simply drifted out of sync every time one team updated theirs and forgot to tell the other two.
In the six months before we were brought in, two units had been sold twice — once to a genuine buyer, once to someone whose deposit had to be quietly refunded. Both times, the cause was the same: two people working from two versions of the truth, both reasonably confident they were right.
Inventory Release became the one place phase plans, pricing tiers and availability actually live — not a report generated from the real system, but the system itself. Construction Update sits alongside it, turning the site office's photographs and contractor reports into milestone updates that publish straight to the buyer portal on a schedule, not whenever someone remembers.
The sales floor, the website and the site office now read from the same record. When a unit is marked reserved, it is reserved everywhere in the same second — there is no longer a version to fall out of sync with.
Zero units oversold since launch, across three further phase releases. The bigger shift was quieter: the sales team stopped double-checking availability by phoning the site office, because for the first time they trusted the number on their own screen.
Series-B B2B SaaS platform
The pricing page had grown feature by feature for three years. By the time we saw it, a visitor had to scroll past a comparison table with forty-one rows before reaching a button. The page was not wrong, exactly — it was just built for someone who had already decided to buy, and most visitors had not.
Session recordings showed the pattern clearly: visitors scrolled to the feature table, paused, and left. Average time on page was 38 seconds — not long enough to read the table they had scrolled to, only long enough to conclude the page was not going to answer their question quickly.
We rebuilt the page around a single question — which plan, and what does it cost me — and moved everything else below it or off the page entirely. A headless CMS on edge hosting cut load time so the first meaningful content appeared before most visitors had finished their scroll gesture.
A live-intent signal now flags to sales when a visitor lingers on the enterprise tier, so a follow-up can happen while the page is still open in their browser rather than a day later from a form submission.
We ran the new layout against the old one for four weeks before full rollout, because a pricing page is not somewhere you want to guess. The new version won clearly enough that the test ended early.
Regional industrial distributor, 14 reps
Leads arrived by email, got copied into a shared spreadsheet by an assistant, and were assigned to reps in roughly the order they were noticed — not the order they arrived, and not by any read on which rep actually covered that account's territory.
The spreadsheet's own edit history told the story: leads sat for a median of 5.4 days before first contact, and the assignment logic was, on inspection, whichever rep the assistant happened to think of first. Nobody had designed it that way; it had simply never been designed at all.
Every inbound lead is now scored on fit and urgency the moment it lands, matched to the correct rep by territory and product specialty, and pushed to Slack with a visible countdown on first response. The spreadsheet still exists — it is just no longer where the decision happens.
Reps did not need new tools to learn. The scoring and routing run ahead of the CRM they already used, so the change that mattered most happened somewhere they never had to see.
Median time to first contact fell from 5.4 days to just over a day. The distributor's own read on it: fewer leads now go to a rep who has to admit they do not cover that account.
Direct-to-consumer subscription brand
A small support team was handling a growing subscription base, and the ticket queue spiked hard every time a billing cycle ran. Around the holidays, response times stretched past a day — not because the team was slow, but because most of what landed in the queue was a question the system already knew the answer to.
We tagged a month of tickets by type. Four out of five were order status, billing date, or shipping tracking — all information that lived in their order system already, just not anywhere a customer could see it without asking a person.
An agent was connected directly to live order and billing state, so it answers from the same data a support rep would look up — not a script of canned replies. It resolves what it can confirm and escalates anything genuinely ambiguous, with the full conversation attached so the human does not start from zero.
The escalation rule was deliberately conservative at launch — anything with frustration in the tone, or a request outside the standard order lifecycle, goes to a person by default. It was tightened gradually as the team confirmed what the agent was getting right.
81% of tickets now close without a human touching them, and the ones that do reach the team arrive with context instead of a blank slate. The holiday spike stopped being an emergency.
Independent creative & design agency
The studio's actual work was excellent. Their website was a generic template with a carousel, and it was quietly costing them the projects that mattered — the ones where a prospective client judges the studio by the site before they ever see the portfolio inside it.
Analytics showed visitors bouncing before the carousel finished its first rotation. The site was, in effect, asking people to wait for a slideshow before it would show them anything worth looking at.
We rebuilt the homepage around a single idea instead of a template: one oversized headline that runs edge to edge and reflows as you scroll, on a grain-textured dark canvas with no carousel and no CMS to slow it down. The typography carries the page, in the language of the award-winning studio sites we researched for direction — built fresh for this studio, not copied from any one of them.
Removing the CMS was deliberate. A studio site changes maybe six times a year — the cost of a database and an admin panel was buying convenience nobody needed, at the price of a slower page for everybody who visited it.
Time on site rose 140% and bounce rate fell by more than half. The studio's own measure mattered more: enquiries started referencing specific projects by name, instead of the generic "saw your website" opener they used to get.
Recognise your problem?
Bring us the sentence — "our leads go stale," "our spreadsheet has three versions" — and we will tell you plainly whether we are the right fit before you spend anything.
Pricing
Every tier starts with the same foundation — a website, hosting and a database server — then scales the automation built on top of it. Start where the bottleneck actually is; move up when the tier runs out of room.
A single-page website with hosting and a database, plus enough automation to stop one task from eating your afternoons.
A full multi-page website, managed hosting and a dedicated database — with fifteen-plus workflows connecting everything behind it.
A custom web app on enterprise hosting with a dedicated database — unlimited automation, nothing left to fall through.
Explain the problem — a specific site, a data architecture, six systems that need to merge — and we architect the fix, website and all.
One real workflow
Not a diagram of what's possible — this is one of the 3–5 workflows in the Budget tier, running exactly like this from day one.
Not sure which tier?
Three honest signals, not a quiz — pick the one that sounds like this week.
A single form, spreadsheet or inbox is where things quietly go missing. Start with Budget — three to five workflows is usually enough to fix the actual leak.
CRM, sheets, email and Slack all hold half the picture. Mid is built for exactly this — most clients land here first.
Compliance, high lead volume, or a process too specific for a template. Go Premium, or book a call and describe it — Custom exists for exactly that.
Before you book
One trigger and everything it sets off — a form submission that logs a row, creates a contact, sends an email and pings Slack is one workflow, not four. Most businesses need fewer than they expect.
Yes — you pay the difference and we extend what's already built rather than starting over. Most Mid clients started on Budget six months earlier.
The build is a one-time project fee. Premium includes 24/7 monitoring as part of that price; ongoing support beyond each tier's included window is billed separately and agreed upfront — never a surprise line item.
Every workflow run is logged and watched for failures — a broken API, a renamed spreadsheet column, a bounced email. You get an alert and a fix, usually before you notice anything went wrong.
You do. The website, hosting account and database are registered in your name from day one — we build and manage them, but nothing is held hostage in a platform only we can access. Walk away and you keep everything.
That is exactly what Custom is for. Book the same 30-minute call, describe the actual problem, and we quote a fixed price against it — no tier-shaped compromise.
Still deciding?
Most people don't know which tier they need until they say the actual bottleneck out loud. That's what the call is for.
Start here
Thirty minutes, no pitch deck. You leave knowing what we would build first and roughly what it takes. If we are not the right fit, we will say so on the call.
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Before you book
You get a calendar invite immediately and a short intake form, so we arrive on the call already knowing roughly what you do and what prompted you to reach out. No back-and-forth to schedule the schedule.
Start with the 30-minute discovery call if you are not sure yet. We will tell you plainly on the call if a deeper strategy session makes more sense before any commitment is made.
We have delivered systems across twelve sectors, with the deepest bench in real estate and home services. See the portfolio or case studies for the closest match to your business.
Yes — it is the same live cal.com/1forge.tech calendar shown inline, so every slot you see here is genuinely bookable in real time, not a cached copy.
Still deciding?
Worst case, you leave with a clearer view of the problem than you had this morning — even if we are not the ones who end up fixing it.